The role of packaging and labelling in determining "halalness" : an exploratory study of Muslims in two countries
Year of publication: |
2017
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Authors: | Khan, Ghazala ; Khan, Faiza |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 2.2017, 2, p. 85-99
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Subject: | packaging | labelling | Muslims | Malaysia | UK | Islam | Warenkennzeichnung | Product labelling | Muslime | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Islamisch | Islamic | Islamische Staaten | Islamic countries | Umweltzeichen | Eco-label |
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