The role of perceived value in football club branding : a developing league perspective
Prince Yao Amu, Bedman Narteh and Prince Kodua
| Year of publication: |
2024
|
|---|---|
| Authors: | Amu, Prince Yao ; Narteh, Bedman ; Kodua, Prince |
| Published in: |
African journal of economic and management studies. - Bradford : Emerald, ISSN 2040-0713, ZDB-ID 2551402-7. - Vol. 15.2024, 3, p. 557-571
|
| Subject: | Economic value | Emotional values | Epistemic value | Functional value | Social value | Fußball | Football | Soziale Werte | Social values | Kundenwert | Customer value | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Betriebliche Wertschöpfung | Value creation | Bewertung | Evaluation | Markenimage | Brand image | Werttheorie | Theory of value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJEMS-04-2023-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064596