The role of personal relevance in the value creation process of edutainment consumption
| Year of publication: |
2019
|
|---|---|
| Authors: | Chan, Elisa K. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 18.2019, 3 (13.03.), p. 190-204
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1757 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012081489