The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry

Miguel González-Maestre; Francisco Martínez-Sánchez

In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the welfare implications of our analysis and generate policy implications regarding the optimal level of government intervention in the broadcasting industry.

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Year of publication:	2014
Authors:	González Maestre, Miguel ; Martínez Sánchez, Francisco
Published in:	SERIEs : Journal of the Spanish Economic Association. - Berlin : Springer, ISSN 1869-4195, ZDB-ID 2536381-5. - Vol. 5.2014, 1, p. 105-124
Subject:	Quality \| Mixed duopoly \| Advertising \| Media \| Duopol \| Duopoly \| Werbung \| Produktqualität \| Product quality \| Produktdifferenzierung \| Product differentiation \| Digitale Plattform \| Digital platform \| Öffentliches Unternehmen \| Public enterprise

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Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s13209-013-0102-6 [DOI] hdl:10419/158519 [Handle]
Classification:	L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L33 - Comparison of Public and Private Enterprises; Privatization; Contracting Out ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M37 - Advertising
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010350364