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The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model
Bottomley, P.A., (1996)
Cross-National Logo Evaluation Analysis: An Individual Level Approach
Lans, R.J.A. van der, (2008)
The Judge, the Model of the Judge, and the, Model of the Judged as Judge: Analyses of the UK 1992 Research Assessment Exercise Data for Business and Management Studies
Doyle, J.R., (1996)