The role of prior attitude and consumption orientation in consumer response to unfair negative word of mouth
Ryo Sakiyama, Ziyuan Wang, Wirawan Dony Dahana, Long Tam Pham
| Year of publication: |
2025
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|---|---|
| Authors: | Sakiyama, Ryo ; Wang, Ziyuan ; Dahana, Wirawan Dony ; Long Tam Pham |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 3, Art.-No. e70061, p. 1-14
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| Subject: | empathy | negative word of mouth | fairness | hedonic | prior attitude | utilitarian | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374786