The role of privacy-related factors in consumer perceptions of smart advertising
Chih-Hui Shieh, I-Ling Ling and Yi-Fen Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Shieh, Chih-Hui ; Ling, I-Ling ; Liu, Yi-Fen |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 2, p. 216-241
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| Subject: | Consumer value-in-use | Generation Z | Location-based advertising | Privacy self-efficacy | Smart service | Technology acceptance model | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-11-2022-0252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526067