The Role of Product and Brand Perceptions In Stock Investing: Effects On Investment Considerations, Optimism and Confidence
| Year of publication: |
2013
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| Authors: | Aspara, Jaakko |
| Published in: |
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA. - Philadelphia, Pa. : Taylor & Francis, ISSN 1542-7560, ZDB-ID 2110458X. - Vol. 14.2013, 3 (1.7.), p. 195-212
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