The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Mariné Aghekyan-Simonian; Sandra Forsythe; Wi Suk Kwon; Veena Chattaraman
| Year of publication: |
2012
|
|---|---|
| Authors: | Aghekyan-Simonian, Mariné ; Forsythe, Sandra ; Kwon, Wi-Suk ; Chattaraman, Veena |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 325-331
|
| Subject: | Online-Handel | Online retailing | Bekleidung | Clothing | Unvollkommene Information | Incomplete information | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Vertrauen | Confidence | Website | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541305