The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry
Tun-Chih Kou (Department of International Trade, Feng Chia University, Taichung, Taiwan), and Bruce C.Y. Lee and Chiou-Fong Wei (Graduate Institute of Business Administration, Fu Jen Catholic University, New Taipei, Taiwan)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kou, Tun-Chih ; Lee, Bruce C. Y. ; Wei, Chiou-Fong |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 35.2015, 8, p. 1207-1223
|
| Subject: | Lean | Product launch | Customer relationship | Beziehungsmarketing | Relationship marketing | Lean Production | Lean production | Produktentwicklung | New product development | Industrie | Manufacturing industries | Hochtechnologie | High technology | Lieferantenmanagement | Supplier relationship management | Lean Management | Lean management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOPM-08-2013-0397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449486