The role of purpose in consumer choice : a comparison between baby boomers and millennials in Germany with a focus on sustainability and consciousness
Isabelle Rennollet, Christian Schmidkonz, Patricia Kraft
| Year of publication: |
2020
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|---|---|
| Authors: | Rennollet, Isabelle ; Schmidkonz, Christian ; Kraft, Patricia |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 16.2020, 3, p. 241-261
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| Subject: | purpose-infused products | consumer choice | conscious society | conscious marketing | purpose-driven brands | conscious consumers | sustainable consumption | baby boomers | millennials | Germany | Deutschland | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Umweltbewusstsein | Environmental consciousness | Ältere Menschen | Elderly people | Nachhaltige Entwicklung | Sustainable development | Nachhaltiger Konsum | Sustainable consumption | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Zielgruppe | Target group | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/WREMSD.2020.107273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258046