The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Year of publication: |
2013
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Authors: | Liang, Donghan ; Li, Gang ; Sun, Linyan ; Chen, Yubao |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 145.2013, 1, p. 208-219
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