The role of regulatory fit on the attraction effect
| Year of publication: |
2011
|
|---|---|
| Authors: | Chatterjee, Subimal ; Roy, Rajat ; Malshe, Ashwin Vinod |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 21.2011, 4, p. 473-482
|