The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas, Sarmad Jan Mian and Nabila Nazir
| Year of publication: |
2023
|
|---|---|
| Authors: | Muhammad Waqas ; Mian, Sarmad Jan ; Nazir, Nabila |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 1, p. 43-60
|
| Subject: | Advertising | Islamic beliefs | Personal selling | Purchase intention | Sales | Verkauf | Selling | Pakistan | Konsumentenverhalten | Consumer behaviour | Werbung | Investmentfonds | Investment Fund | Verkaufspersonal | Salespeople | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-05-2020-0162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536370