The role of renqing in mediating customer relationship investment and relationship commitment in China
Guicheng Shi; Yizheng Shi; Allan K. K. Chan; Matthew Tingchi Liu; Kim-shyan Fam
| Year of publication: |
2011
|
|---|---|
| Authors: | Shi, Guicheng ; Shi, Yizheng ; Chan, Allan K. K. ; Liu, Matthew Tingchi ; Fam, Kim-Shyan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 4, p. 496-502
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| Subject: | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159494