The role of resources in achieving target competitive positions
Samaa Taher Attia; Graham Hooley
| Year of publication: |
2007
|
|---|---|
| Authors: | Attia, Samaa Taher ; Hooley, Graham |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 91-119
|
| Subject: | Produktmanagement | Product management | Wettbewerbsvorteil | Competitive advantage | Marktsegmentierung | Market segmentation | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003493768