The role of restaurant property images on potential backers' click-through intention : evidence from restaurant crowdfunding
Yun Yang, Yoon Koh, Minjung Shin
| Year of publication: |
2025
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|---|---|
| Authors: | Yang, Yun ; Koh, Yoon ; Shin, Minjung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 124.2025, Art.-No. 103995, p. 1-11
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| Subject: | Crowdfunding | Perceived cost | Perceived observability | Restaurant property image | Signaling theory | Visual signal | Gastronomie | Restaurant industry | Signalling | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103995 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357560