The role of retail equity, value and relational benefits in building B2B relationships in retailing
Irene Gil-Saura, M. Eugenia Ruiz-Molina, Gloria Berenguer-Contrí, and Maja Seric
| Year of publication: |
2020
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|---|---|
| Authors: | Gil Saura, Irene ; Ruiz-Molina, M. Eugenia ; Berenguer Contrí, Gloria ; Seric, Maja |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 4, p. 253-286
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| Subject: | B2B relations | brand equity | commitment | relational benefits | relationship value | trust | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence | Einzelhandel | Retail trade | Markenimage | Brand image | Kundenwert | Customer value | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1688599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312405