The role of satisfaction in alumni perceptions and supportive behaviors
Amber L. Stephenson; David B. Yerger
| Year of publication: |
2015
|
|---|---|
| Authors: | Stephenson, Amber L. ; Yerger, David B. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 4, p. 299-316
|
| Subject: | higher education marketing | brand identification | satisfaction and brand identification | satisfaction and donations | Kundenzufriedenheit | Customer satisfaction | Hochschule | Higher education institution | Arbeitszufriedenheit | Job satisfaction | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Markenführung | Brand management | Zufriedenheit | Satisfaction | Fundraising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398026