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Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts
Cambra-Berdún, Jesús, (2006)
The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús, (2008)
Value generation in B2B contexts: the SMEs’ perspective
Pérez, Lourdes, (2015)