The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Thilo Kunkel, Rui Biscaia, Akiko Arai, Kwame Agyemang
| Year of publication: |
2020
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|---|---|
| Authors: | Kunkel, Thilo ; Biscaia, Rui ; Arai, Akiko ; Agyemang, Kwame |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 3, p. 201-216
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| Subject: | brand associations | fan commitment | spill-over effects | sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2019-0222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293257