The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service
Year of publication: |
April 2016
|
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Authors: | Le Nguyen Hau ; Pham Ngoc Tram Anh ; Pham Ngoc Thuy ; Tran Thi Phuong Thao ; Dao Thi Xuan Mai |
Published in: |
Journal of economic development. - Hochiminh City : University of Economics Hochiminh City, ISSN 1859-1116, ZDB-ID 2869684-0. - Vol. 23.2016, 2, p. 100-119
|
Subject: | value co-creation | customer participation | provider interaction behavior | health care service | Vietnam | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Viet Nam | Dienstleistungsmarketing | Services marketing |
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