The role of service fairness in the service quality - relationship quality - customer loyalty chain : an empirical study
Year of publication: |
2015
|
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Authors: | Giovanis, Apostolos ; Athanasopoulou, Pinelopi ; Tsoukatos, Evangelos |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 25.2015, 6, p. 744-776
|
Subject: | Relationship marketing | Customer loyalty | Service quality | Relationship quality | Beziehungsmarketing | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Taiwan | Lieferantenmanagement | Supplier relationship management |
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