The role of service innovation in the market orientation—new service performance linkage
| Year of publication: |
2012
|
|---|---|
| Authors: | Cheng, Colin C. ; Krumwiede, Dennis |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 32.2012, 7, p. 487-498
|