The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry
Year of publication: |
2015
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Authors: | Durna, Ufuk ; Dedeoğlu, Bekir Bora ; Balikçioglu, Sevgi |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 7, p. 1728-1748
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Subject: | Consumer behavior | Servicescape | Hotel industry | Hospitality marketing | Corporate image | Behavioral intention | Hotellerie | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Dienstleistungsqualität | Service quality | Gastgewerbe | Hospitality industry | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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