The role of "shari'ah" in shaping Egyptian consumers' behavior towards sales promotion tools
Dalia Abdel Rahman Farrag
| Year of publication: |
2012
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|---|---|
| Authors: | Farrag, Dalia Abdel Rahman |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 7.2012, 1/2, p. 64-84
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| Subject: | Sales promotion tools | Behavioral responses | Compliance with Shariah | Egyptian Muslims | Convenience products | Verkaufsförderung | Sales promotion | Ägypten | Egypt | Konsumentenverhalten | Consumer behaviour | Islam | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568192