THE ROLE OF SMALL AND MEDIUM ENTERPRISES IN SUSTAINABLE DEVELOPMENT

The concept of sustainable development start from the fact that human civilization is a subsystem of the ecosphere that depends on material and energy flows, on its stability and its ability to self-regulation. By sustainable development aims to restore and maintain a rational balance, for long-term between economic development and integrity of the natural environment in forms understood and accepted by the whole society. SMEs are becoming more presently in countries that apply the principles of sustainable development, they are increasingly applying new models of management, personalized, that addressing consumer segments, reduced in number, but demanding in their behaviors.