The role of social commerce for enhancing consumers' involvement in the cross-border product : evidence from SEM and ANN based on MOA framework
Xiao-Yu Xu, Ya-Xuan Gao, Qing-Dan Jia
| Year of publication: |
2023
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|---|---|
| Authors: | Xu, Xiao-Yu ; Gao, Ya-Xuan ; Jia, Qing-Dan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-19
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| Subject: | Cross-border e-commerce | Social commerce | MOA | SEM | ANN | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253592