The role of social comparison for maximizers and satisficers : wanting the best or wanting to be the best?
Kimberlee Weaver; Kim Daniloski; Norbert Schwarz; Keenan Cottone
| Year of publication: |
2015
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|---|---|
| Authors: | Weaver, Kimberlee ; Daniloski, Kim ; Schwarz, Norbert ; Cottone, Keenan |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 3, p. 372-388
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| Subject: | Consumer decision making | Maximizing | Satisficing | Consumer identity processes | Consumer competition | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Rationalität | Rationality | USA | United States | Experiment | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344205