The role of social influence and e-service quality in impacting loyalty for online life insurance : a SEM-based study
Preeti Viswanathan, Anurupa B. Singh, Garima Gupta
| Year of publication: |
2020
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|---|---|
| Authors: | Viswanathan, Preeti ; Singh, Anurupa B. ; Gupta, Garima |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 20.2020, 3, p. 322-337
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| Subject: | service quality | social influence | e-satisfaction | online life insurance | mediating effect | online loyalty | Dienstleistungsqualität | Service quality | Lebensversicherung | Life insurance | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2020.106370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199110