The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption
| Year of publication: |
2009
|
|---|---|
| Authors: | Kulviwat, Songpol ; Bruner, Gordon C. ; Al-Shuridah, Obaid |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 7, p. 706-713
|