The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership
Songpol Kulviwat; Gordon C. Bruner; Obaid Al-Shuridah
| Year of publication: |
2009
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|---|---|
| Authors: | Kulviwat, Songpol ; Bruner, Gordon C. ; Al-Shuridah, Obaid |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 7, p. 706-712
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| Subject: | Hochtechnologie | High technology | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003862023