The Role of Social marketing in the Development of Associations and Fo undations

The organizations of the non-profit sector are sometimes considered pillars of the (re)construction of „ civil society", other times, components of „ social economy" and, every time, organizations of the non-governmental sector that answer the needs of free association of citizens or individual persons. In this paper, we shall analyze the role of social marketing in the development of associations and foundations that supply social security and social care services.