The role of social media communication in brand equity creation : an empirical study
Mohd. Sarwar Alam and Bilal Mustafa Khan
| Year of publication: |
2019
|
|---|---|
| Authors: | Alam, Mohd. Sarwar ; Khan, Bilal Mustafa |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 1, p. 54-78
|
| Subject: | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Markenwert | Brand equity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104311