The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace
Alain Yee Loong Chong, Ewelina Lacka, Li Boying, Hing Kai Chan
| Year of publication: |
July 2018
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| Authors: | Chong, Alain Yee Loong ; Lacka, Ewelina ; Li, Boying ; Chan, Hing Kai |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 5, p. 621-632
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| Subject: | Online marketplace | Trust | Institutional mechanisms | Swift guanxi | Interactivity | Social presence | Soziales Netzwerk | Social network | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing | China | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011872928