The role of social media strategies in competitive banking operations worldwide
Nurdan Oncel Taskiran; Recep Yilmazk; Nursel Bolat
| Year of publication: |
2014
|
|---|---|
| Authors: | Taskiran, Nurdan Oncel ; Yilmazk, Recep ; Bolat, Nursel |
| Published in: |
Global strategies in banking and finance. - Hershey, Pa. : Busineess Science Reference, ISBN 978-1-4666-4635-3. - 2014, p. 304-340
|
| Subject: | Social Web | Social web | Bank | Welt | World | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459943