The role of social value creation in business model formulation at the bottom of the pyramid : implications for MNEs?
Noemi Sinkovics; Rudolf R. Sinkovics; Mo Yamin
| Year of publication: |
2014
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|---|---|
| Authors: | Sinkovics, Noemi ; Sinkovics, Rudolf R. ; Yamin, Mo |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 4, p. 692-707
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| Subject: | Bottom of the pyramid (BOP) | Business models | Rising powers | Social value creation | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Multinationales Unternehmen | Transnational corporation | Corporate Social Responsibility | Corporate social responsibility | Sozialwirtschaft | Social economy | Entwicklungsländer | Developing countries | Strategisches Management | Strategic management | Niedrigeinkommen | Low income | Soziale Werte | Social values | Armutsbekämpfung | Poverty reduction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010400594