The role of socialization agents in adolescents' responses to app-based mobile advertising
Wonsun Shin, May O. Lwin, Andrew Z.H. Yee and Kalya M. Kee
| Year of publication: |
2020
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|---|---|
| Authors: | Shin, Wonsun ; Lwin, May O. ; Yee, Andrew Z. H. ; Kee, Kalya M. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 3, p. 365-386
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| Subject: | Adolescents | consumer socialization | mobile advertising | parental mediation | peer influence | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Soziale Mobilität | Social mobility | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Sozialisation | Socialization | Soziale Gruppe | Social group | Zielgruppe | Target group | Mobile Marketing | Mobile marketing | Soziale Beziehungen | Social relations | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1648138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200490