The role of socio-economic management in enhancing sales and marketing activities : a comparative case study
Isabelle Barth
| Year of publication: |
2007
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|---|---|
| Authors: | Barth, Isabelle |
| Published in: |
Socio-economic intervention in organizations : the intervener-researcher and the SEAM approach to organizational analysis. - Charlotte, NC : Information Age Publ., ISBN 978-1-59311-621-7. - 2007, p. 401-420
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| Subject: | Verkauf | Selling | Marketing | Organisatorischer Wandel | Organizational change | Organisationsberatung | Organizational consultancy | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003529643