The role of spatial demand on outlet location and pricing
Jason A. Duan and Carl F. Mela
| Year of publication: |
2009
|
|---|---|
| Authors: | Duan, Jason A. ; Mela, Carl F. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 260-278
|
| Subject: | Betriebliche Standortwahl | Firm location choice | Preismanagement | Pricing strategy | Wettbewerbsvorteil | Competitive advantage | Einzelhandel | Retail trade | Theorie | Theory |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003828034