The role of style versus fashion orientation on sustainable apparel consumption
Year of publication: |
2019
|
---|---|
Authors: | Gupta, Shipra ; Gwozdz, Wencke ; Gentry, James W. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 39.2019, 2, p. 188-207
|
Subject: | style orientation | fashion orientation | materialism | hedonism | individualism | sustainable apparel consumption | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing | Textilhandel | Textile distribution |
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