The role of supplier performance in building customer trust and loyalty : a cross-country examination
Year of publication: |
2019
|
---|---|
Authors: | Paparoidamis, Nicholas G. ; Katsikeas, Constantine S. ; Chumpitaz Caceres, Rubén |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 183-197
|
Subject: | Trust | Supplier performance | Customer loyalty | Relationship marketing | Beziehungsmarketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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