The Role of Taxonomic and Goal-Derived Product Categorization in, within, and across Category Judgments
| Year of publication: |
2001
|
|---|---|
| Authors: | Felcher, E.Marla ; Malaviya, Prashant ; McGill, Ann L. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 8, p. 865-888
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