The role of the chatbot on customer purchase intention : towards digital relational sales
Letizia Lo Presti, Giulio Maggiore, Vittoria Marino
| Year of publication: |
2021
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|---|---|
| Authors: | Lo Presti, Letizia ; Maggiore, Giulio ; Marino, Vittoria |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 3, p. 165-188
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| Subject: | Chatbot | Conversational commerce | Customer purchase intention | Value perception | Brand familiarity | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markenimage | Brand image | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00029-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662241