The role of the flagship store location in luxury branding : an international exploratory study
Year of publication: |
2015
|
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Authors: | Arrigo, Elisa |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 6, p. 518-537
|
Subject: | Luxury brands | Co-branding strategy | Flagship store | Place marketing | Store location | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Betriebliche Standortwahl | Firm location choice | Einzelhandelsstandort | Retail location | Standortmarketing |
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