The role of threat-based awe and construal level in charitable advertising
Felix Septianto, Reza Ashari Nasution and Devi Arnita and Yuri Seo
| Year of publication: |
2022
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|---|---|
| Authors: | Septianto, Felix ; Nasution, Reza Ashari ; Arnita, Devi ; Seo, Yuri |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1532-1555
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| Subject: | Concern for others | Construal level | Disaster-relief | Perceived donation efficacy | Perceived need | Powerlessness | Threat-based awe | Fundraising | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Experiment | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2021-0403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350975