The role of time-varying contextual factors in latent Attrition models for customer base analysis
Patrick Bachmann, Markus Meierer, Jeffrey Näf
| Year of publication: |
2021
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|---|---|
| Authors: | Bachmann, Patrick ; Meierer, Markus ; Näf, Jeffrey |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 4, p. 783-809
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| Subject: | probability models | Pareto/NBD | customer relationship management | latent attrition | contextual factors | customer lifetime value | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Theorie | Theory | Faktorenanalyse | Factor analysis | Konsumentenverhalten | Consumer behaviour | Wahrscheinlichkeitsrechnung | Probability theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623449