The role of trust and e-WOM in the crowdfunding participation : the case of equity crowdfunding platforms in financial services in Iran
Year of publication: |
2024
|
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Authors: | Dehghani, Mehri ; Piwowar-Sulej, Katarzyna ; Salari, Ebrahim ; Habibollah, Fatemeh |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 19.2024, 10, p. 2577-2596
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Subject: | Equity crowdfunding platform | Trust | Electronic word-of-mouth | Crowdfunding participation | Crowdfunding campaign management | Crowdfunding | Vertrauen | Confidence | Social Web | Social web | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Iran | Gründungsfinanzierung | Start-up financing |
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