The role of trust in cruise passenger behavioral intentions : the moderating effects of the cruise line brand
Santiago Forgas-Coll and Ramon Palau-Saumell; Javier Sánchez-García; Eva Maria Caplliure-Giner
| Year of publication: |
2014
|
|---|---|
| Authors: | Coll, Santiago Forgas ; Palau i Saumell, Ramon ; Sánchez-García, Javier ; Caplliure-Giner, Eva Maria |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 8, p. 1346-1367
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| Subject: | Trust | Service quality | Satisfaction | Perceived value | Behavioural intentions | Cruise line | Kreuzfahrt | Cruise | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422413