The role of uncertainty and trust in the marketing of new technologies
Dietmar Roessl, Matthias Fink and Sascha Kraus
| Year of publication: |
2008
|
|---|---|
| Authors: | Rößl, Dietmar ; Fink, Matthias ; Kraus, Sascha |
| Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 282-295
|
| Subject: | Risiko | Risk | Vertrauen | Confidence | Technologie | Technology | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771007